Wednesday, 22 June 2011

Sports car buyers cite fuel economy as top factor for first time

 For the first time, sports car buyers say they are taking fuel economy into consideration as one of the top 10 factors in deciding on a vehicle, a new annual survey says.

That's just one of the surprising findings in the the New Vehicle Customer Study from Maritz Research, which has been conducted for more than 30 years.

Ford, which provided the results, says they show that 42% of people surveyed say fuel economy is "extremely important" in their decision to purchase new 2011 models. That's a 13.5% increase compared with 10 years ago. In fact, 37% say fuel economy will be the biggest factor in choosing a new car. That number goes up for drivers under age 30, four of 10 of whom cite fuel economy as the chief factor.

Ford touted the findings as a way of underscoring that it is trying to increase the fuel economy of its cars across the board, even in beasts like that Mustang Boss 302 in the photo.

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